In June 2025, Google rolled out its new core update. You are all aware that a core update is a comprehensive enhancement to Google’s search algorithm, aiming to improve the quality and relevance of search results across various subjects and user intents. Like earlier core updates, the goal of this modification is to enhance the overall quality and relevance of search results; nonetheless, it is anticipated that it will cause ranking changes for several websites. Let’s look more into what the June 2025 Google algorithm update has rolled out.  

What Is the June 2025 Google Core Update?   

As already discussed, a core update is a comprehensive, all-encompassing change made to Google’s search algorithm that aims to enhance the way the search engine evaluates and ranks all kinds of material. Whereas a product review update aims to improve the relevance and quality of product reviews available on search results. Core updates are also different from spam updates as spam updates target and penalize websites that use manipulative strategies to artificially boost their ranks. When compared with these updates, core updates have more importance as it influences the way in which Google assesses overall content quality, together with site authority and relevance across an entire website. Google core updates can impact rankings across all industries and topics, unlike spam or product review updates. 

Some of the key features in the June 2025 Google algorithm updates include high priority for quality content, improving mobile friendliness and speed optimization of websites, and building authority and trustworthiness of the websites.  

Why Rankings May Fluctuate During This Update  

The goal of Google’s broad core upgrade is not to penalize individual websites for unethical behavior.  These changes are only “designed to surface relevant, satisfying content for searchers from all types of sites,” as Google Search Central vaguely states. Your website rankings may vary dramatically during a Google core update because Google is effectively reevaluating the authority and relevancy of websites based on its new algorithm. This can result in changes to the way search results are shown. 

Re-evaluation of content relevance and authority: You should know that enhancing the quality of search results by prioritizing content that is relevant and can answer the queries of the users, which Google itself identifies as authoritative, is one of the primary focuses of Google’s core update. Therefore, websites that have low-quality and outdated content might have a drop in their ranking. If your content is up-to-date, valuable, and relevant, then it will help improve the site’s ranking.  

Changes in how Google interprets quality signals: There are several quality signals that Google uses to identify the authority and trustworthiness of a website, which will then help in better ranking. This includes backlinks, keyword usage, user engagement, and so on.  With each update, Google may improve its interpretation of several quality signals. For this change in the ranking criteria, a website that previously performed well might face a sudden fall or fluctuation in its rankings.  

Ranking fluctuation during a core update is very normal, and it’s temporary, too. Your website rankings might drop rapidly, but there is no need to panic. Monitor it properly to identify the changes in the rankings, and over time, it will stabilize. However, implementing quality content that is relevant can help in reducing the impact of this ranking fluctuation during a core update.   

Best Practices to Stay Ahead of Ranking Fluctuations  

Publishing high-quality, user-focused content: You all know how much Google values quality content. Thus, focus on adding good content with original details, doing thorough research, and analysis. Try to provide complete and comprehensive information about the topic that you are discussing with insightful analysis. Focus on what the user might be searching for before writing your content, so you can provide a user-first approach to your content.   

Improve E-E-A-T: As we all know, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is an important factor in determining the quality and relevance of content. So, you can improve it by adding content that demonstrates your knowledge, expertise, skills, and experience. You can build the authority of your website by obtaining backlinks from authoritative websites that are in your niche 

Optimize mobile, site speed, and accessibility: It is really important to ensure that your website is responsive and easily navigable on mobile devices, as most people search for items on their mobile phones. Together with that, you need to optimize the loading speed of your website by compressing images and reducing HTTP requests. Most importantly, make sure that it is accessible to all audiences.  

What to Avoid During the Core Update Rollout 

Make major SEO changes too quickly: It is not ideal to make major SEO changes during a core update. You can wait until the update is fully rolled out. Google recommends that users hold up until it is fully completed before assessing and taking action on what impact it made.   

Panic over short-term drops: We have already seen that ranking fluctuation is very common during a core update. Thus, there is no need to panic about it.   

Focusing only on traffic numbers: Another common mistake most people make is focusing only on traffic counts. You should know that a drop in traffic doesn’t question the quality of your website. Instead of focusing just on traffic, you should review engagement too. 

What to Do After the Rollout Completes 

Perform a post-update SEO audit: Once the core update is completely rolled out, you can start by performing a detailed SEO audit to find out to what extent the update has affected your website. 

Identify pages that have lost traffic: To implement better strategies to get back the lost traffic, you need to first identify the pages that have lost traffic. To retrieve its ranking, you can compare those pages with top-performing competitors.  

Update outdated content and enhance relevance: We already know that Google values quality content. As the latest SEO update of June 2025 especially prioritizes high-quality content, it is important to update the outdated and irrelevant content on your website. Make sure that your content is well-researched and insightful to improve its relevance.  

Conclusion 

Google core updates are not just a one-time event of the year. One thing that we have learned from past updates is that how it affects our websites varies each time. Sometimes the impacts might be immediate, and sometimes it might take time. However, we are sure about the ranking fluctuation during similar updates. In this latest update, it is said to significantly improve the way Google ranks websites according to user experience, mobile optimization, and content. To be ahead of the curve, you need to concentrate on producing top-notch content, making your site mobile-friendly, and improving the user experience. 

For optimizing your website aligning with the latest core update, you can connect with any providers who offer SEO services, like Zmart Workz.